PopArabia signs development contracts with talent, acquires music catalogs, and expands its reach through its partnership with Reservoir. Its recent signings include prominent regional names such as Nancy Ajram, Omar Kamal, El Sawarkha, 88 Young, HFM Production, Essa Al Marzouq, and Mashrex. The company also oversees the music for several major regional productions, including Arabs Got Talent, Dubai Bling, and the film City of Life: Continuum.