UPDATED: E-TRADE BABY PICKS UP THE “BOTTLE”
E*Trade, the financial services company known for its trademark spokesbaby, picked up Calvin Harris and Tinie Tempah’s “Drinking From The Bottle” for its latest commercial spot. The spot features the E*Trade baby offering his most direct finanical advice to date (“Save it! Boom!”), while a montage features the decadent lifestyle he’s able to enjoy with hiw […]
BEYONCE PERFORMS “BABY BOY” AT SUPERBOWL HALFTIME SHOW
Super Bowl XLVII will be remembered for many things–its signature pull-out-all-the-stops commercial lineup, an unexpected power outage that left fans and players in the dark for over half an hour. Perhaps most memorably, though, Super Bowl XLVII will be remembered as the game Beyonce won. Anticipation for the pop/R&B singer’s halftime show has been high since […]
COMPLEX NAMES FAITH NEWMAN ONE OF HIP-HOP’S 25 BEST A&R EXECS
Reservoir’s own SVP of Creative and Business Development, Faith Newman, has long been known for her impressive resume in the world of hip-hop A&R. Now, she is immortalized in hip-hop culture as one of Complex magazine’s 25 Best A&Rs in Hip-Hop History. The nod, which came as a surprise to Newman, places the long-time hip-hop officianado alongside […]
ELLIE GOULDING PREMIERES “EXPLOSIONS” VIDEO
Ellie Goulding, the British singer-songwriter with an electro-pop-meets-indie rock sound, released a new music video today for “Explosions,” the third single from her sophomore album, Halcyon. “Explosions” has been gathering steam for a while now, with recent activity on the UK’s Combined Singles chart. Critical reception has been positive, too, with Pop Dust citing the “moody ambience” as […]