RESERVOIR SIGNS PRODUCER & DJ STATIK SELEKTAH TO PUBLISHING DEAL
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Reservoir has signed writer, producer, DJ, and radio show host Patrick “Statik Selektah” Baril to a co-publishing deal encompassing the artist’s two hundred-plus-song hip-hop catalog and future works. The agreement includes Statik’s latest release, a twenty-one-song compilation album called Lucky 7, available today.
At thirty-three years old, Boston-born Statik has already amassed an enviable repertoire. The songs in his extensive twelve-year catalog boast names like Raekwon, Talib Kweli, and Mac Miller, a network built in part upon Statik’s background as a radio DJ. Likewise, Lucky 7 includes collaborations with buzzed-about breakout talent like Action Bronson and Joey Bada$$, for both of whom Statik is a go-to producer and DJ—two songs on Action Bronson’s Mr. Wonderful feature Statik Selektah credits, while four songs on Joey’s #1 Hip-Hop/R&B debut, B4.Da.$$, feature Statik’s production, with Statik regularly joining the rapper on tour.
An artist and entrepreneur himself, Statik has released several albums under his self-started label, Showoff Records, a venture that began as a marketing company for clients like Reebok and G-Unit Records. He is also the founder of 1982, a hip-hop duo with rapper Termanology whose 2010 self-titled release features guest acts including Xzibit and Bun B. Statik remains active in radio, with his nationally broadcast show, Showoff Radio, currently bringing what he dubs “boom bap rap” to Eminem’s uncensored Sirius XM channel, Shade 45.
Even with his roots firmly planted in hip-hop, Statik plans to remain intentional in the pursuit of projects in other markets, listing cross-genre collaborations among his top priorities going into his deal with Reservoir. Senior Vice President of Creative & Business Development Faith Newman, who approached Statik about joining the publisher’s roster, agrees that Statik is ready to bring his successful sound to new audiences.
“Funkmaster Flex made the comment that if Dr. Dre and DJ Premier had a brother, it would be Statik Selektah,” Newman remembers. “It’s undeniable that Statik’s music has the underground sound that marks great hip-hop, and I’m excited to see where else it can go. Statik is experienced, focused, well-connected, and open-minded. All signs point to a continued great career ahead.”
In addition to the boundary-pushing potential of new recordings, creative licensing ventures seem equally promising for Statik, whose past projects include a half-dozen original tracks for a 2010 Grand Theft Auto album, which the franchise released as a companion to its top-selling game. Reservoir’s licensing team, whose recent placements include Nissan’s UEFA spot, trailers for Mission Impossible: Rogue Nation andDope, and a promotional video for a new Grand Theft Auto V feature, will waste no time in pursuing comparable opportunities for Statik’s tracks.
Statik says about the new partnership, “It’s really exciting to sign with Reservoir. Faith and the rest of the team are enthusiastic about growing my sound, but building on what I’m known for at the same time. They know my catalog and it just seems natural. 2015 has been the best year of my career thus far, and partnering with Reservoir to take on new projects just makes it all the better.”
Tonight, Statik joins acts including Joey Bada$$ and Pro Era in New York City for Steez Day Festival, part of Central Park’s SummerStage concert series.