Reservoir’s roster and catalog had six featured synchs featured during 2024’s Super Bowl LVIII, across advertisements and the Usher-led Halftime performance. Check out the Reservoir songs featured in the big game:

• The halftime show featured catalog cuts “Yeah!” by Usher, Lil Jon, and Ludacris and “Get Low” by Lil Jon, The East Side Boyz, and the Ying Yang Twins
• BMW i5 SUPER BOWL 2024 teaser featured “Yeah!” by Usher, Lil Jon, and Ludacris
• E*Trade “Picklebabies” ad featured “Make My Day” by Coi Leray with David Guetta
• Adidas digital ad congratulating the Kansas City Chiefs featured “The Magic Number” by De La Soul
• Paramount+ ad featured “Higher” by Creed

In addition to these synchs, Reservoir EVP of Synch & Marketing Scott Cresto was featured in Billboard, commenting on the company’s synch placements.