Newcomer Oli Fox dropped his debut single “Cruel”, co-written and co-produced by Jamie Hartman, today via Island Records. The soulful summertime jam, which immediately shot up to #35 on Spotify’s U.S. Viral 50 chart, speaks of a relationship gone wrong. Clash Magazine calls the single a “beautifully composed piece of digital soul” with “crunching production.. that raises Oli Fox up to the next level”, while The Line Of Best Fit refers to the cuts as a “well-crafted pop earworm”.

Stream “Cruel” below: